Tuesday, December 23, 2003
Creating a powerful and 'legitimate' information portal
Corporate informational portals have been in use for quite some time. As the name implies, they were designed to help their users and to provide valuable information. There can also be many additional benefits when the subject of optimization of search engines is concerned. The use of "auxiliary websites", also described as portals, when used as search engine positioning tools is a controversial subject in many circles.
Some will tell you it is spamming and when the topic is brought up, it generally raises some eyebrows as to the legitimacy or basis of their use.
For many years now, some informational portals have been used as an easy link referring "instrument" offering basically what constitutes "recycled" information. However, powerful search engine algorithms in use today enable them to detect, with a fair amount of accuracy, the existence of such portals. Most look for mirror sites and duplicate content, others are trying to determine if heavy cross-linking techniques have been used.
http://www.rankforsales.com/how-to-create-a-helpful-and-legitimate-portal.html
Corporate informational portals have been in use for quite some time. As the name implies, they were designed to help their users and to provide valuable information. There can also be many additional benefits when the subject of optimization of search engines is concerned. The use of "auxiliary websites", also described as portals, when used as search engine positioning tools is a controversial subject in many circles.
Some will tell you it is spamming and when the topic is brought up, it generally raises some eyebrows as to the legitimacy or basis of their use.
For many years now, some informational portals have been used as an easy link referring "instrument" offering basically what constitutes "recycled" information. However, powerful search engine algorithms in use today enable them to detect, with a fair amount of accuracy, the existence of such portals. Most look for mirror sites and duplicate content, others are trying to determine if heavy cross-linking techniques have been used.
http://www.rankforsales.com/how-to-create-a-helpful-and-legitimate-portal.html
How to create an efficient landing page system and why it is so important
Here's the scenario:
You have just completed a major advertising campaign in major newspapers, TV, radio or other media and now you need to accurately measure the results and ROI of all that spending. Meanwhile, not having any clear picture or any numbers to fall back on, your boss or company president is getting increasingly impatient as each day goes by.
You have a great website that is well optimized for the major search engines and that brings in a fairly decent amount of quality, targeted traffic.
Everyday, you carefully analyse and evaluate all your web log files, closely watching for any clues of new traffic that could have come from your ad campaign. All you see is an increase in traffic, and a corresponding increase in sales, but you still have no way of accurately measuring exactly how much of it is directly related to your new ad campaign.
Before going into that major ad campaign, your site already had about 80% of its traffic coming from referrals of major search engines such as Google, AltaVista, Yahoo, etc.
http://www.rankforsales.com/landing-pages-in-accurately-measuring-unique-traffic.html
Here's the scenario:
You have just completed a major advertising campaign in major newspapers, TV, radio or other media and now you need to accurately measure the results and ROI of all that spending. Meanwhile, not having any clear picture or any numbers to fall back on, your boss or company president is getting increasingly impatient as each day goes by.
You have a great website that is well optimized for the major search engines and that brings in a fairly decent amount of quality, targeted traffic.
Everyday, you carefully analyse and evaluate all your web log files, closely watching for any clues of new traffic that could have come from your ad campaign. All you see is an increase in traffic, and a corresponding increase in sales, but you still have no way of accurately measuring exactly how much of it is directly related to your new ad campaign.
Before going into that major ad campaign, your site already had about 80% of its traffic coming from referrals of major search engines such as Google, AltaVista, Yahoo, etc.
http://www.rankforsales.com/landing-pages-in-accurately-measuring-unique-traffic.html
How to create an efficient landing page system and why it is so important
Here's the scenario:
You have just completed a major advertising campaign in major newspapers, TV, radio or other media and now you need to accurately measure the results and ROI of all that spending. Meanwhile, not having any clear picture or any numbers to fall back on, your boss or company president is getting increasingly impatient as each day goes by.
You have a great website that is well optimized for the major search engines and that brings in a fairly decent amount of quality, targeted traffic.
Everyday, you carefully analyse and evaluate all your web log files, closely watching for any clues of new traffic that could have come from your ad campaign. All you see is an increase in traffic, and a corresponding increase in sales, but you still have no way of accurately measuring exactly how much of it is directly related to your new ad campaign.
Before going into that major ad campaign, your site already had about 80% of its traffic coming from referrals of major search engines such as Google, AltaVista, Yahoo, etc.
http://www.rankforsales.com/landing-pages-in-accurately-measuring-unique-traffic.html
Here's the scenario:
You have just completed a major advertising campaign in major newspapers, TV, radio or other media and now you need to accurately measure the results and ROI of all that spending. Meanwhile, not having any clear picture or any numbers to fall back on, your boss or company president is getting increasingly impatient as each day goes by.
You have a great website that is well optimized for the major search engines and that brings in a fairly decent amount of quality, targeted traffic.
Everyday, you carefully analyse and evaluate all your web log files, closely watching for any clues of new traffic that could have come from your ad campaign. All you see is an increase in traffic, and a corresponding increase in sales, but you still have no way of accurately measuring exactly how much of it is directly related to your new ad campaign.
Before going into that major ad campaign, your site already had about 80% of its traffic coming from referrals of major search engines such as Google, AltaVista, Yahoo, etc.
http://www.rankforsales.com/landing-pages-in-accurately-measuring-unique-traffic.html
